Now, if you're wondering how we became “Favors by Serendipity
™”: I started in business in 1975 making handcrafted items
for Boutiques in Southern California. After doing that for about 14 years, always having to come up with new ideas
and designs, I went in a different direction. A friend had just returned from Hawaii and was very impressed with the
Seashell jewelry and accessories she saw there. I thought that would be an interesting diversion from what I was
making and designed shoe clips, barrettes, jewelry and tee shirts using natural shells. Again, it was successful
and was sold on both the East Coast and the West Coast and Florida.
Always wanting to challenge my creativity, and getting bored with making the same things over and over again, I designed a new line of embellished tee shirts and sold them for four years in a store on Rodeo Drive, Beverly Hills. Just about the time the store was going through some renovations and closed for a while, I decided it was time for something new and different.
While at a Craft Supply Convention I came upon a company that was selling supplies for Wedding and Party Favors. After seeing what they had to offer, I decided: why not offer something beautiful and unique to Brides rather than the same old candy wrapped in tulle? Something elegant for the about the same price as candy would be. I got very excited at the idea of making beautiful hand made items to be used for gifts, and the prospect of designing something new and different for each event was very appealing. My trip to that Convention proved to be very “serendipitous” for us, thus the name “Serendipity”.
During the early days we have had many challenges coming up with creative ideas for Brides looking for something to suit their theme. One outstanding example comes to mind. We were doing a Bridal Convention and a Bride came to our booth and asked if we did anything with handcuffs. After my look of surprise, she explained that she and her groom were Federal Agents and almost all of their guests would be either Federal Agents or Police Officers. They had been searching for a year for something to tie in with their theme. I knew I could meet the challenge and assured her I would come up with something in their theme that wouldn't be tacky. I found a lovely fabric covered picture frame that opened like a book and had a place for wallet sized photos on each side of the inside of the frame. I also found toy badges. I attached the badge to the outside front of the frame, and in the insert where the photos would go, I did a graphic of a pair of handcuffs and put their names and marriage date within each cuff. She was thrilled with the finished product. It usually causes quite a reaction by the brides who see it and I always have to explain it, but it always brings a smile to our face.
Another time we received a call from an event Coordinator who had a Bride who was Chinese and her Groom was Japanese. They wanted to tie in the differences in their culture with their gifts. After speaking to the Bride I discovered that there were sweets that were especially associated with each culture. She offered to supply us with the sweets, which we put into a box, designed a “recipe card” item card, and we created a poem explaining the joining of the two cultures represented by the sweets. Once more, we met the challenge.
After a few years of offering hand made items, which set us apart from other retailers, we expanded our line to include picture frames, crystal, silver, candles, etc. with the idea that the gift would be a lovely remembrance gift for the guests. When we started our line, we were the only company that was offering picture frames for place settings.
We are often told how much the Brides like the name of our company, and find ourselves explaining what the word Serendipity means. We hope you will agree that finding us either in your Bridal Magazine or on our Web site will prove to be serendipitous for you.
Eileen Langdon - Founder of Favors by Serendipity ™
August 2001 Update:
January 2002 Update:
January 2003 Update:
August 2003 Update:
To date this year, 2003, we have been featured in Modern Bride, Bride's and Bridal Guide. I enjoy the
challenge of coming up with new ideas and creative favors for our brides and special occasions.